APA Style

Orville C. Walker, Jr, John W. Mullins. (2011). Marketing strategy : a decision-focused approach, Ed. 7 . New York: McGraw-Hill.

Chicago Style

Orville C. Walker, Jr, John W. Mullins. Marketing strategy : a decision-focused approach, Ed. 7. New York: McGraw-Hill, 2011. Text.

MLA Style

Orville C. Walker, Jr, John W. Mullins. Marketing strategy : a decision-focused approach, Ed. 7. New York: McGraw-Hill, 2011. Text.

Turabian Style

Orville C. Walker, Jr, John W. Mullins. Marketing strategy : a decision-focused approach, Ed. 7. New York: McGraw-Hill, 2011. Print.