APA Style

Keegan, Warren J.. (1989). Global marketing management, Ed. 4 . USA: Prentice Hall.

Chicago Style

Keegan, Warren J.. Global marketing management, Ed. 4. USA: Prentice Hall, 1989. Text.

MLA Style

Keegan, Warren J.. Global marketing management, Ed. 4. USA: Prentice Hall, 1989. Text.

Turabian Style

Keegan, Warren J.. Global marketing management, Ed. 4. USA: Prentice Hall, 1989. Print.